The WILD Kids Project began as a partnership between Kohl's Cares for Kids, the University of Iowa Children's Hospital and Neighborhood Centers of Johnson County to fight childhood obesity through prevention and education programs. Since Fall 2006, the Kohl's WILD Kids Project has worked with thousands of children, youth, and families throughout Johnson County by bringing health and wellness programs to neighborhoods, schools, childcare centers, and the greater Johnson County community.
It has a straightforward approach: to teach children and their parents to make healthy food choices; to teach children and their parents how to increase their physical activity each and every day; and to ultimately teach children and parents how to achieve a healthy weight.